My Design Journey

March 2025

Avery Ches is a design artist and pastelliste with roots in Lexington, Kentucky, and New Orleans, Louisiana. After many years dedicated solely to fine art, she sought to merge her visual expertise with the world of design. This journey led her to a deep dive into UX/UI Design at the University of Texas Austin, where she began crafting websites and shaping user experiences, all while staying grounded in art and balance. Avery’s path has taken her across the globe, with four transformative years spent immersed in the culture and beauty of southern France and Italy.

 
 

🖊️ How did your journey as a designer begin, and what led you to pursue a career in creative design?

I'm one of those artist people who started creating since the time they could hold a pencil. I used to make art more than anything else as a kid. I had a little wooden art table in my kitchen where I grew up in the Bluegrass, Kentucky, that my mom set up for me. I would make art there all the time, mostly with crayons and markers and paper.

My mom is really amazing. She did so many engaging crafts and projects with us as kids and honestly we had kind of a creative home school because she was so excited and such a good teacher. So after that, I really had art in my blood from the beginning. I lost sight of it for a while after high school.

It wasn't until years later, after Naval ROTC for two years at Tulane University and graduating with a degree in Environmental Studies — about seven years after my high school art career, that I found art again. I started working at Sotheby's auction house in New York City as an intern, they call them floaters — a paid intern that fits into each department as they need. I was a special events intern and then a customer service representative who basically womaned all the galleries and front of house spaces.

I got a really extensive firsthand look into the high end gallery scene and the business side of art and I really loved that. But at the same time, I felt extremely empty in my artistic and emotional life and career in general. And so, I started creating art again, as soon as I got a little bit of emotional space from my full-time job. And that was it.

I remember making this one simple chalk painting in my tiny apartment on 83rd and 2nd Avenue, a fifth floor walk up, that I shared with my friend Will (this was around 2015). It was a mandola piece. I remember it so vividly because it was the first time I'd created art in years. I’d had this very successful peak in high school because we had such a great creative education as kids—both at home and early on at Montessori. My high school really didn't focus on the arts, which made it actually easier to find a niche and excel as one of the only really great artists at the school.

I gained some notoriety for my work in high school, but after that, I disappeared from art. When I created my first piece after that hiatus, I realized I had to become a full-time creative. This sparked a journey spanning seven or eight years—through a six-month UX Design intensive at UT Austin, Master’s coursework at ACM in Aix-en-Provence, France, and the creation of several of my own art brands.

 
 

As a designer with a background in fine arts, how do you blend those artistic foundations with the technical aspects of UX/UI design?

A lot of designers don't have a specifically fine art (or science, for that matter) background, like I do. This is a huge advantage because I have decades of experience figuring out and intrinsically getting to know what works and what doesn't, visually and stylistically. Those are the ground and foundation of being an artist — figuring out what works. It's part of becoming a great artist-designer, balance and harmony in your creations.

I blend a dedicated value of harmony with technical skills that I’ve learned over the years in web design and the adobe creative suite, as well as now in Figma, Github and coding languages from a six month UX Design intensive at the University of Texas at Austin.

 
 

🖊️ What’s one unexpected twist or turning point in your career that shaped who you are as a designer today?

 
 

The most interesting point of my career has been living in several different countries. This has cracked open my design world as thoroughly as it could. I lived in the south of France and south of Italy for nearly four years as of this recording (March 2025). The feeling and cultural-visual story of a different place, especially those places which are so rich in heritage and have such a unique, visceral feeling to their architecture, art, landscapes, et cetera. — that showed me the myriad of different ways in which to design that don't always align with the place where you come from, but which align with who you are. The overlap in one’s roots and one’s discovery as a unique person —that’s where the magic happens in design.

It pushed me to continue looking for design choices that I’m drawn to on an emotional level, instead of just design that’s trending. In general, I find a lot of inspiration in books and book covers from places like southern Italy and southern France. Book design was one of the first real graphic design genres, and these forms of art show me how this tradition of graphic design is so entrenched in the culture of a place and its people.

As a designer, I have the unique opportunity to blend my own culture with those I’ve been drawn to, creating a beautiful mélange of artistic traditions.

 
 

Can you share a project that challenged you, and how you overcame the obstacles to bring your vision to life?

The last project I worked on was a extremely topical and very intense project called Fuego, which is an app we designed to help immigrants who are facing ICE, deportation, and a myriad of other struggles that challenge immigrants in this country because they are seen as criminals. This was a team of four people including myself and we had a huge task: bring to life an app which is safe, serious, clear and functional, while also being visually appealing, clean and inviting. To address this, as the head of branding and visual design on this project, I created and designed a brand identity, which balanced that feeling of safety with a sense of emergency.

I did this by choosing color combinations which were bright, yet not overwhelming, and by choosing a bright orange which was offset with other vibrant, but earth tone-based colors. I chose the logo design as a ring buoy and I matched that with the brand’s orange and white. We had user feedback which said this was an excellent choice as it signaled to them immediately that the buoy meant safety, but they also saw it clearly as an emergency symbol. We had one of the strongest brand identities I've ever created.

I feel very proud of the design and meeting the challenge that was creating an app that had to convey a seriousness of a very dangerous situation that a lot of immigrants are facing, as well as providing that feeling of safety for the users.