Intimacy Well: Supporting Emotional Safety and Communication with a New App for IDC Professionals
Redesigning connection.
Intimacy Well was conceived to address a persistent challenge in the industry: intimacy coordinators need help managing set well-being with on-set tools.
Our pair of UX designers tackled this three-week-long project with the goal of creating a new website and a companion well-being app.
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Intimacy Well
🌈 Intimacy Well
Meet Amanda Pulcini .
Intimacy Coordinator
Actor
Client Development Coordinator for IDC
User Persona:
Meet Emily Frosten*
35
Intimacy Coordinator
Austin, TX
New to the field of intimacy coordinators
*This is a fictional user persona used for research only. Image Resource.
🔸 Emily has coordinated for two years but struggles to help people access resources before arriving on set.
🔸 She feels artists lack awareness of their rights, bodily autonomy, and discomfort scales.
🔸 Overwhelmed by the upfront work, she needs more support to create safe spaces effectively.
“In those moments, you just get through it. There really isn’t any room to think about how it might impact you later on.”
PROBLEM
Long hours and intense scenes mentally tax actors, with minimal real-time relief, a gap addressed by intimacy coordinators.
SOLUTION
Intimacy Well is an app offering real-time messaging with coordinators, short on-set grounding techniques for the body-mind, and coordination for intimate scene schedules.
FUTURE IDEATION
🌈Most website redesigns overlook user feedback and functionality in favor of aesthetics.
🌈Need for more user testing with real-life actors and coordinators.
Future iterations will include designs to optimize dev mode for developer handoffs.
Insights & Summary
Make this app more industry specific:
🌈Safety Protocols: Include customizable safety checklists tailored to different scenes.
🌈Training Modules: Provide scenario-based training on intimacy coordination best practices.
Design Clarity - needs more user testing:
🌈Design clarity for accessibility in this app ensures consistent, legible text;
🌈Continue testing layout organization.